How to engage in an effective email marketing campaign


In today’s business world, email marketing is an essential tool enabling you to reach out to your customers, subscribers, clients, whomever they may be. Research shows that many number of people who received email marketing communications in the past year engaged in a purchase. This is an area you literally can’t afford to miss out on. Here are a few tips to ensure you engage effectively so that the full reward of an effective email marketing campaign can be displayed with pride on your balance sheet.


Hook your target from the outset

It may be a rather crude way to describe it, but effectively, you are choosing target group of people and attempting to make them engage in a purchase of a product or service. This does not mean you lack value or appreciation for your customers, but merely helps you maintain a clear vision.

People are busy, therefore. You must grab their attention IMMEDIATELY. We are all guilty of skimming our email and leaving many thousands unread. The secret to getting your email marketing read is making sure you offer something irresistible in the subject line to get that click. After clicking into your email thanks to its enticing title, you have overcome a huge hurdle where many others have already fallen.

Offer something of substance


It’s all very well getting someone to open your email, but, what they see next is even more essential. You have to offer something which is direct, quantifiable and of enough value to your consumer that they will spend time to read about it and actually want it.

Hopefully, if you have been direct enough in your subject line, they will already be engaged and know that they want to avail of whatever you are offering.

Don’t pester your mailing list

This is very important, you want to ensure you find the correct balance between staying in your customers mind and becoming an annoyance. You certainly do not want to become the latter.

Finding the correct frequency can be tough, especially if levels of engagement are low, temptation may guide you into sending emails more often. Try to abstain. If engagement is low, try altering your subject line or content instead of increasing contact. From a personal standpoint, I find one email a week to be quite sufficient.

Customization is key


Nobody wants to be just another face in the crowd. Make your targeted individuals feel special. Take the time to engage in customization of your emails. This can make all the difference, just by adding a few names and other unique details. Reducing the generic feel with a more personal touch will absolutely have a positive result in regard to levels of engagement.


Give it a go

These are just a few of the key points which will assist you in creating a successful email marketing campaign. One thing is clear though, building and engaging with you customer database is not only essential for building and maintaining a good relationship, it can also be highly profitable. Don’t delay, start building your email marketing campaign now.

Top 6 Fastest Growing Manufacturing Industries


In today’s world, there are endless choices for new business. Manufacturing in particular is a rapidly changing and diverse sector. With so many options available, you have to be prudent in your selection. Here we will take a brief glimpse into nine of the fastest growing manufacturing industries in today’s society.


Drone Manufacturing

The drone industry has grown at remarkable pace over the last few years, both for home use, entertainment purposes or on a commercial level with drone delivery systems being patented and tested throughout the market. This is further increasing the efficiency of warehousing storage systems and improving overall productivity. Expanding further beyond and into the military marketplace for drone technologies only proves to heighten the rapid growth and development of the industry.

The drone manufacturing industry has already shown rapid growth in the past years and is expected to grow an average of 5.8 percent annually, to $11.2 billion, by 2020. Although quite dependent on the introduction of more flexible regulations from the FAA, this industry in really ready to take flight in the near future.

To get involved, companies will need to be ready for a quickly changing industry and be prepared to stay vigilant and proactive to get ahead and maintain progress due to the regulatory changes and constant technological innovations.



Solar Panel Manufacturing


This is an industry which has seen steady growth over the last decade and looks set to continue at a rapid pace. The products themselves are constantly being improved upon and new innovations are entering the market all the time. The recent introduction of Tesla into this market place with their solar roof tiles exemplifies this as an industry which should be a primary focus going forward.

The involvement of such a big company may cause concern for new entrants, but, it is forecast that manufacturing cost of solar cell technology could fall by as much as fifty percent thanks to continued research and development of new advances.

As the world continues to focus more on renewable energy sources and attempting to reduce our carbo footprint, the solar panel industry will continue to expand and thrive. With fantastic government subsidies available to both companies and end users, this is a daunting industry from the outside that is in fact accessible to many, with the correct knowledge and research.


Electric Car Manufacturing

Electric car manufacturing is steadily on the rise and the number of manufacturers in the industry is growing by the day. Coupled with this, cost of manufacturing continues to fall as companies gain expertise and systems become more developed. In the US alone, there are at least thirty-five electric car manufacturers. The best known of these is Tesla Motors, who have recently released their latest “model 3” at the most affordable price point to date. Other big player include Chrysler and Hyundai, who have recently released their latest hybrid “Ioniq” and are reportedly working to become a dominant force in the industry over the coming years.

With a growing movement toward sustainability among the current generation, as well as a willingness from companies to invest in researching new technologies and methods, the electric car manufacturing industry is experiences its strongest period to date. Couple this with the amazing advancements in AI technology and we have a true powerhouse industry waiting to explode into life over the coming decade.




As mentioned, with the development of the AI sector, which will truly change the landscape of manufacturing itself as well as everyday life, the robotics industry is experiencing a surge of growth which will continue over the coming years. The robotics industry in one which is a vital component in the growth of other industries including manufacturing. It works in a complimentary fashion within the manufacturing industry as a whole, a concept known as “cobotics.” This has existed for many years, from assembly line machinery to automated packing of bulk containers, ready for shipping.

It is no secret that the world is moving at a fast pace toward fully automated manufacturing and other sectors. Robotics is the lifeblood of this movement. For every traditional labor job lost to automation, it is forecast that another will be created within the robotics manufacturing industry.  The industry predicts that the number of multi-purpose industrial robots in China will double by 2018.

With such a fast-growing manufacturing industry, intertwined within the future of so many others, it is quickly becoming an area which we requires great attention and study. It is likely to be fundamental in society’s future.